July 2 2014
Brynwood Partners VII L.P. Acquires the Juicy Juice Brand from Nestlé USA, Inc.
GREENWICH, CT — July 2, 2014 — Brynwood Partners VII L.P. announced today that its newly formed portfolio company, Harvest Hill Beverage Company, has acquired the Juicy Juice business from Nestlé USA. Terms and conditions of the transaction will not be disclosed.
Juicy Juice, an iconic 37-year-old brand, enjoys national distribution through leading retailers in the food, mass and club sectors as well as in the foodservice channel. Juicy Juice is widely recognized as one of the pioneer brands in the 100 percent juice category.
“We are delighted to announce the acquisition of the Juicy Juice business from Nestlé USA,” said Henk Hartong III, Senior Managing Partner of Brynwood Partners. Mr. Hartong continued, “We look forward to bringing renewed focus and attention to this great brand that has, and continues to hold, a special place with families over many generations. By further leveraging the brand’s nutritional and wellness attributes, we plan to continue providing our loyal customers with its high quality, great tasting products in innovative packaging formats. We thank Nestlé USA for the opportunity to work with them on this transaction and look forward to a smooth transition of the business." The company, which expects to announce its management team in the coming weeks, will be based in Stamford, CT.
Brynwood Partners has completed six acquisitions from Nestlé USA, with this acquisition being the third in the past 14 months. Last year, two transactions were completed with Nestlé USA: Brynwood Partners VII L.P. acquired Joseph’s Gourmet Pasta Company and Pearson Candy Company, a Brynwood Partners VI L.P. portfolio company, acquired the Bit-O-Honey brand. The Juicy Juice acquisition marks the Firm’s largest buy side transaction since it was founded in 1984.
Brynwood Partners has a well-established track record of acquiring and reviving brands or businesses that are divested from large corporations. In its 30-year history, Brynwood Partners has acquired 41 corporate brands from 15 different corporate sellers.
Brynwood Partners has a strong investment track record in the food space with active investments, including:
Prior investments by Brynwood Partners in the food sector include DeMet’s Candy Company, Richelieu Foods, Inc., Sun Country Foods, Inc., Balance Bar Company, Lincoln Snacks Company and Signature Snacks Company.
About Brynwood Partners:Founded in 1984, Brynwood Partners is an operationally-focused private equity fund that makes control investments in North American based lower middle market companies in the consumer sector.
Brynwood Partners currently manages more than $900 million of private equity capital for its limited partners, which include U.S. and international pension funds, fund-of-funds, endowments, high net worth family investment offices and financial institutions. For more information on Brynwood Partners, please visit www.brynwoodpartners.com.